AI Insights · Timothy · January 2025
Top Beauty Retail Apps in the Netherlands on iOS – Q4 2024
Explore the performance of the leading beauty retail apps in the Netherlands during Q4 2024, highlighting trends in downloads and active users.
In the fourth quarter of 2024, the beauty retail app landscape in the Netherlands showed varied performance across the top contenders. According to data from Sensor Tower, these apps saw distinct trends in downloads and active users.
Parfumerie Douglas experienced a notable increase in weekly downloads, peaking at 6.8K in late November. The app's active user base grew consistently, reaching a high of around 70.4K in early December.
Rituals Home & Body Cosmetics maintained steady download numbers throughout the quarter, with a surge to 3.9K downloads in the week of December 23. Active users peaked at approximately 38.5K in late November before gradually declining.
ICI PARIS XL – Beauty saw its downloads rise significantly, culminating at nearly 5K in the last week of November. Active users mirrored this trend, increasing to 24.2K by early December.
Etos had a consistent download rate, with a peak of 2.3K in late November. Active users remained stable, ranging from 27.4K to 31.1K throughout the quarter.
Lastly, Mein dm showed modest download activity with a slight increase towards the end of the quarter, hitting 1.4K in the last week of December. Active users remained relatively stable, averaging around 7.8K.
For more detailed insights and data, visit Sensor Tower.
